ABOUT
What We Do
At 1.618, we live and breathe design that resonates. Our name embodies the Golden Ratio—a symbol of harmony and elegance found in nature, art, and architecture. We bring this timeless principle into every project, creating experiences that feel just right. From experiential journeys to creative spaces, our team of strategists, designers, and makers goes beyond boundaries to inspire, engage, and elevate.
With a commitment to artistry and strategic intent, we craft design solutions that aren’t just seen—they’re felt.
Purposeful Design
Experience Design
We create immersive experiences that go beyond visuals. Think pop-ups, interactive installations, digital touchpoints—all meticulously crafted to captivate and engage.
Creative Space Design
Our spaces are designed to inspire. From flexible workspaces to avant-garde installations, we bring environments to life, balancing form and function with a focus on human connection.
Visual Design
Clean lines, impactful colors, and intentional layouts. Our visual designs are crafted to tell your story and make your brand memorable across all mediums.
Creative Consultancy
As thinkers and strategists, we work with you to uncover creative solutions that drive growth. Whether it’s brand building, storytelling, or reimagining user experiences, we partner with you to push the boundaries of what’s possible.
OUR VISION
At 1.618, we envision a world where design elevates, connects, and inspires. We’re not just designing for today; we’re crafting tomorrow’s icons. Our goal is to transform every touchpoint into an opportunity to create meaningful experiences and foster genuine connections.
Our Founder
AlHanouf Abdulsalam
CEO & Creative Curator, 1.618 Creative Studio
AlHanouf Abdulsalam is a visionary at the helm of 1.618 Creative Studio, where she fuses art, innovation, and purpose to redefine what creative spaces and experiences can be. With an eye for the unique and a passion for impactful design, AlHanouf has curated a rich portfolio of projects that span from the local to the global stage.
Her portfolio includes transforming spaces for inclusivity at the Autism Center, crafting meaningful healthcare environments with Canadian Specialist Hospital, and designing innovative, experience-driven hubs like the Dubai Airport Launchpad. Her involvement with high-profile initiatives such as EXPO2020’s Youth Pavilion and Road to COP28 reflects her dedication to projects with lasting impact on youth, sustainability, and community engagement.
AlHanouf’s work with Senior Citizens Center experience design demonstrates her commitment to designing spaces that not only serve but elevate diverse communities. From corporate headquarters like Government Offices to public outreach initiatives, AlHanouf brings a golden ratio of thoughtfulness, creativity, and purpose to every project she undertakes.
Whether building immersive environments or crafting visual narratives, AlHanouf’s approach is always centered on human connection, and her work continues to make waves in the creative industry.
Let's Talk
Have an idea? Let’s make it happen.
We’re here to help bring your vision to life.
Ready to Create Something Extraordinary? Let’s Talk
hello@1618.ae
Our Clients
